PROJECT OBJECTIVES

 Critical reflection on the concept of ‘Cultural Heritage’ and ‘Environmental Heritage’
 Knowledge of the Environmental Heritage of the Dolomites area
 Study of the graphic solutions (postcards, brochure, leaflets, bookmarks, etc.)
 Dissemination aiming at getting the area’s cultural, artistic and naturalistic features known
 Production of photographic material to disseminate and valorise the three itineraries
 application and experimentation of a project methodology
 Correct use of the specific tools inherent in the graphic language

COMPETENCES

 Acquisition of the meaning of Communication by using graphic instruments
 Ability to plan an action of dissemination of a graphic product
 Ability to plan an action of feasibility of a project
 Ability to apply knowledge and methodology to issues inherent in the landscape and environment
 Ability to accurately apply the rules peculiar to the graphic language

MATERIALS

Realization of graphic material for a target dissemination

 Leaflets
 Brochure
 Postcards
 Posters
 Bookmarks
 CD

TOPICS OF THE THREE ITINERARIES

 From the magic coloured architectures to the silence of the vegetable gardens

The leaflet suggests an itinerary through the village of Corte di Cadore (former Agip/Eni Village) to get to the small village of Vinigo di Cadore where you can visit the church of St John the Baptist (cultural building)

 Memories of hospitality amidst hidden places and ancient abodes

 The itinerary unfolds along the road Cortina d’Ampezzo-Dobbiaco highlighting traditional neighbourhoods of ancient hotel hospitality such as the former hospice of Ospitale, nowadays a renowned traditional restaurant.

 Walk through Art, Culture and Nature in Cortina d’Ampezzo

The leaflet suggests a walk through Cortina d’Ampezzo and a visit to an example of Cultural Heritage (the Museum of Modern Art ‘Mario Rimoldi’) and an example of Environmental Heritage (the Natural Park of the Dolomites of Ampezzo)

DEVELOPMENT OF THE PROJECT

The development of the project has followed the same operative methodology for the realization of all the three themes proposed.

First Phase

 Definition of Cultural Heritage
 Definition of Environmental Heritage
 Thematic examples

Second Phase

Investigation on the territory

 Visit to the Museum of Modern Art ‘Mario Rimoldi’

The Museum Mario Rimoldi houses an important collection of works of Italian painters of the XX century

 Guided excursion in the park of the Dolomites of Ampezzo

The research on the territory had the purpose to establish and record the feasibility of three walking itineraries meant with different levels of difficulty and duration in order to realize a tourist brochure (walk for experienced people, average difficult walk and walk for disabled people)

 Visit to the village of Corte di Cadore

Inaugurated in 1958 by Enrico Mattei (the founder of Eni) as a holiday resort for six thousand people, the village of Corte di Cadore lies on the right bank of the Valle del Boite, northbound direction from Tai di Cadore.
The charm of Corte is due to its uniqueness given by the intense landscape and three important names : Edoardo Gellner, Carlo Scarpa and Enrico Mattei, who wanted to create harmony between man and environment by pursuing a reciprocal balance. According to Gellner, the simplest architectural design was recommended to cope with and contrast the barereness of the surrounding.

The whole complex of the village of Corte di Cadore is totally hidden in the green and distinguished by many lively coloured and energetic details, From red to turquoise and yellow.

 Visit to the church of St John the Baptist at Vinigo di Cadore

Vinigo, a small neighbourhood of Vodo di Cadore, 900 metres above the sea level, is a village of few tens people living in full tranquillity, pretty isolated from the surrounding world and distant from the state road 51 of Alemagna, Cortina d’Ampezzo direction. The heart of the village is made up of a large vegetable garden subdivided into small rectangles intensively farmed dominated by the slightly raised building church of St John the Baptist.

The origins of the church go back to the XV century, namely 1493 when it was built much smaller than the present building.

 Route along the state road of Alemagna from Cortina to Dobbiaco

The road linking Cortina d’Ampezzo to Dobbiaco has been driven with many stops to get the opportunity to analyse some different examples of old traditional hotel hospitality. For example :

 the hospice of Ospitale, nowadays a renowned traditional restaurant
 the Grand Hotel of Dobbiaco, now a cultural centre
 the Ploner Hotel at Carbonin that preserves its image intact as well as its original function
 the Hotel Bauer, on the Dobbiaco lake, renovated and restored and looking like a little charming castle on the water.

Third Phase

 Study of the landscape
 Collection of historical information
 Draw up of study cards
 Graphic, cartographic and photographic documentation
 Meetings with local historians : interviews.

Fourth Phase

 Study and design of the brochure and leaflets and of the items useful for the dissemination
 Analysis of the technical-formal characteristics of a tourist brochure/leaflet : target, content, images, colour, lettering
 Collection of the materials useful for the realization of a brochure/leaflet, postcards, etc.
 Realization of sketches and study
 Set up of the lettering
 Study on the relationship between shape, colour and lettering
 Realization of the prototypes
 Printing of the prototype

Fifth Phase

The work for the three graphic projects has been carried out according to the following operative modes :

 In group
 Singularly
 With the support of a teacher/tutor
 Through several project meetings to check the development of the work
 With the support of external experts (experts of history and graphics) and the owners of the properties and hotels studied

ASSESSMENT

The evaluation develops on three levels/phases

Phase one

 Evaluation in progress and monitoring of the different phases of the project
 Evaluation of the progress as related to the objectives
 Corrective interventions if necessary

Phase two
 Evaluation of the final results as related to the objectives
 Evaluation of the level of learning achieved by the students as related to the theme proposed
 Evaluation of the acquired knowledge and competences

Phase three

 Evaluation of the ability of each student and the group to carry out an assigned task
 Evaluation of the interest and commitment displayed in the development of concrete tasks as related to a real need (realization of a product and its application in a real context)
 Evaluation of the operational dynamics carried out by each student and by the group during the different phases
 Evaluation of the ability to present one’s own work by each student or by the group
 Evaluation of the level of awareness acquired by the students at the end of the project course.

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Giuliana Corbatto, professeur Lycée Polo Val Boite, Cortina d’Ampezzo IT