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Realizing a logo for the project
samedi 21 janvier 2012
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GIFPROJECT
Realizing a Logo on landscape is an important experience since different issues need to be considered :
- The meaning of ‘landscape’ in today’s culture
- Methods of approaching the theme as related to the final object : the Logo as a formal identification of a specific environmental situation
- Use, peculiar characters of the graphic study, ultimate possibility to be employed in the economic sector : travel/tourist agencies, associations, advertising campaigns, etc.
Our schools, Liceo Scientifico and High School of Art of Cortina d’Ampezzo and Mugla Güzel Santlar Ve Spor Lisesi. Mugla ,TK lie in a territory with a strong tourist vocation and the activities carried out – graphic and visual arts, wood carving, fabric decoration, scientific studies of the territorial formation, etc. always take into account the needs and requests of the territory.
A logo represents a product set in a specific reality. In our case it sums up the concept of Landscape and allows to ‘vehicle a message through different communicative channels’. In particular, a Logo about Landscape in our context might be strongly functional to tourism.

OBJECTIVES
- To apply and experiment a project planning methodology in the class curriculum as an exercise of visual and graphic education
- To know the specific techno-graphic characteristics of a Logo
- To use the specific instruments of the graphic language in a correct, proficient way
- To realize a graphic product that may cope with the market’s requirements.
COMPETENCES
- To be aware of the meaning of LOGO in the visual communication context
- To acquire a correct project planning methodology
- To be able to apply knowledge and methodology in the study of a Logo related to landscape and environment issues.

MATERIALS

- Material supports (paper, colours, drawing tools, ICT, etc.)
- Cultural supports : books, magazines, photos, archive documents, articles, paintings

DEVELOPMENT OF THE SEQUENCES

- Phase one
Presentation of the project GREEN 21 : contents and objectives
Analysis of the meaning of LOGO (What is a Logo ? Concept of Logo and Brand)
Fundamental features of a Logo : originality, synthesis and flexibility
Lettering
Relationship between form and colour
Specific features of a logo as related to its use
Logo as a symbol of identity of a company

- OPERATIVE PHASES
Phase one
- Presentation of the subject
- Class on what is meant by Logo
- In-depth on the concept of Landscape
- Analysis of the fundamental elements of a landscape in relation to its characterising aspects
- Methods of approach to the first planning phase : brainstorming
- Individual and group work : cooperative learning
- Progressive preparation of the initial studies, sketches, graphic proposals analysed and critically debated.

Phase two
- From sketches to the realization of definitive graphic proposals : different hypotheses of solution
- Chromatic studies on the basis of the same formal solution.

Phase three
- Sum up and realization of different patterns on the basis of the selection carried out during the second phase
- Critical observations

Phase four
- Typo realization of the graphic cards
- Debate and comparison around the outcome cards

Phase five

A concourse between the schools :

- Polo Val Boite Cortina d’Ampezzo, IT
- Mugla Güzel Santlar Ve Spor Lisesi. TK

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ASSESSMENT/EVALUATION
Assessment is provided in three distinguished phases.
First phase
- Ongoing assessment and monitoring of the different phases of the project
- Assessment of the work progress in relation to the objectives
- Remedial intervention where necessary
Second phase
- Evaluation of the final result in relation to the objectives
- Assessment of the students’ learning level in relation to the subject proposed
- Assessment of the students’ acquired knowledge and competences
Third phase
- Evaluation of the individual’s and group’s ability to carry on an assigned task
- Evaluation of the interest and commitment in carrying out a concrete task based on a real request (realization of a product and its application in a real context)
- Evaluation of the operative dynamics pursued individually and in group during the different project phases
- Evaluation of the ability of the individual or the group in presenting their own work
- Evaluation of the level of awareness acquired by the students at the end of their project work.


- Lycée Polo Val Boite Cortina d’Ampezzo IT :
Marie Gino , Giuliana Corbatto, Antonio Ambrosino, Alessandro Barozzi.
- Lycée Güzel Santlar Ve Spor Lisesi Mugla, TK
Recep Erdinc Ince, Mehmet Ozkaya, 
Aydin Ugur Cakmak, 
Ozkan Kaya. Fatma Sevim Kapiz

P.-S.

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